Primal
Primal Wear is a cycling apparel company that designs and sells clothing for cyclists, ranging from high-performance race gear to casual jerseys.
Project Goals
Engage with Primal Wear’s social media audience in a funny, unique way.
Target Audience
Men who ride bikes, are familiar with a cyclist’s lifestyle, ages 18+
Strategies Used
Social Media Content Creation
Graphic Design
Copywriting
Narrative Storytelling
Tools Used
Instagram Analytics
Facebook Analytics
Shopify
Sprout Social
Key Results
Created The Sunday Chamois, a weekly social media series posted on Sundays with stick figure drawings characterizing stereotypical “cycling” problems.
Increased e-commerce sales through social media channels by 2%
Increased social media engagement by 3%
