Flow Formulas
Flow Formulas is a company offering research-based, allergen-friendly endurance sports drink mixes for athletes.
Project Goals
Introduce and sell High & Low Sodium Endurance Drink Mix, target ROI of 3+.
Target Audience
Women and men, ages 18+ with a focus on endurance athletes who also like competing brands.
Strategies Used
Copywriting
A/B Testing
Audience Research
Social Media Content Creation
Tools Used
Meta Analytics
Meta Ads
Key Results
ROAS: 4.64
Impressions: 54,168
Reach: 8,826
