Origin
Origin is an online booking and guide scheduling platform built specifically for outdoor tour guiding businesses to help them manage bookings, staff, and marketing.
Project Goals
Leverage the best-performing digital channels to generate leads
Target Audience
Owners of SMB outdoor guiding businesses looking to streamline their booking and guide scheduling system
Strategies Used
A/B testing
Copywriting
Paid Ads
Landing Pages
Project Management
SEO
Content Creation
Email Marketing
Tools Used
Klaviyo
HubSpot
IconoSquare
Instagram Analytics
Facebook Analytics
Canva
WordPress
Webflow
UberSuggest
SEMrush
Ahrefs
Google Analytics
Google Search Console
Looker Studio
Google AdWords
Key Results
Generated 35% more demos booked in 2023 vs 2022 while spending 21% less on marketing and advertising.
1,104.19% increase in Unique Monthly Visitors over 4 years
158% increase in Newsletter sign-ups
Worked with CTO/Engineers for technical SEO issues which resulted in: >2 sec load time for both desktop and mobile, >16 milliseconds for interactivity for both desktop and mobile, & 0 seconds for visual stability for both desktop and mobile
