HumanGO
HumanGO is an AI-based endurance training app that uses an athlete’s metrics, availability, goals, and subjective feedback to deliver a personalized program to reach their goals.
Project Goals
Generate 6,000 sign-ups in our holiday sale, and have a total of 2,500 paid users by 12/31/24.
Target Audience
Self-coached endurance athletes looking for an AI-based app to build them a personalized training plan to reach their goal that will adapt to their lifestyle.
Strategies Used
Research
Content Strategy
Reporting and Analytics
Email Marketing
Social Media Marketing
Content Marketing
Brand Management
Paid Ads
Tools Used
Mailchimp
Prismic
Later
Instagram Analytics
Facebook Analytics
Canva
SEMrush
Meta Ads
Google Analytics
Google Search Console
Looker Studio
Google AdWords
Key Results
2,300 paid users by 12/31/24, which resulted in a 24% increase in users from this campaign
12% engagement rate on social media
35% open rate, 2% click-through rate
