HumanGO
HumanGO is an AI-based endurance training app that uses an athlete’s metrics, availability, goals, and subjective feedback to deliver a personalized program to reach their goals.
Project Goals
Develop, manage, and deliver a go-to-market plan for the release of HumanGO 2.0—a complete refresh of the app that resolved many bugs and complaints from users.
Target Audience
Current and lapsed HumanGO users
Strategies Used
Audience Segmentation
Content Strategy
Reporting and Analytics
Email Marketing
Social Media
Content Marketing
Brand Management
Tools Used
Mailchimp
Canva
ChatGPT
Later
Zoom
Prismic
Key Results
23% increase in user retention one month after the release
53% average open rate in email marketing
Single-handedly managed the entire marketing process: strategy, creation, and delivery.
