Origin
Origin is an online booking and guide scheduling platform built specifically for outdoor tour guiding businesses to help them manage bookings, staff, and marketing.
Project Goals
Brand awareness, Drive home the point that we’re different because we put guides before products.
Target Audience
Current Origin clients and owners of SMB outdoor guiding businesses looking to streamline their booking and guide scheduling system.
Strategies Used
Email Marketing
Copywriting
A/B Testing
Tools Used
Canva
Basic Adobe
Klaviyo
HubSpot
Google Analytics
Key Results
Average Open Rate: 26.50%
Average Click Through Rate: 10.43%
Website Traffic Increase: 85%
