The North Face
The North Face is a popular brand specializing in outdoor clothing, footwear, and equipment.
Project Goals
Show how customers’ money supported organizations through The North Face’s Explore Fund.
Target Audience
An email sent to customers who purchased products on thenorthface.com between Thanksgiving and December 1st.
Strategies Used
Email Marketing
Copywriting
A/B Testing
Narrative storytelling
Tools Used
Basecamp
