HumanGO
HumanGO is an AI-based endurance training app that uses an athlete’s metrics, availability, goals, and subjective feedback to deliver a personalized program to reach their goals.
Project Goals
Generate 1,200 sign-ups in the holiday sale.
Target Audience
Self-coached endurance athletes looking for an AI-based app to build them a personalized training plan to reach their goal that will adapt to their lifestyle.
Strategies Used
Copywriting
Persuasive Writing
Competitive Analysis
Editing
Social Media Marketing
Content Marketing
Brand Management
Paid Ads
Tools Used
Mailchimp
Prismic
Later
Instagram Analytics
Facebook Analytics
Canva
SEMrush
Meta Ads
Google Analytics
Google Search Console
Looker Studio
Google AdWords
Key Results
500% ROAS
53% open rate; 11% click-through rate
11% average engagement rate on social media
Have a rad product or service but don’t know where to start? Do you want engaging content that elicits trust and inspires customers to buy from you?