Origin
Origin is an online booking and guide scheduling platform built specifically for outdoor tour guiding businesses to help them manage bookings, staff, and marketing.
Project Goals
Create weekly 1,000+ word blog posts focusing on SEO and inbound marketing plus create landing pages for display and search ads.
Target Audience
Current Origin clients and owners of SMB outdoor guiding businesses looking to streamline their booking and guide scheduling system.
Strategies Used
Content Creation
Content Marketing
Copywriting
SEO
Paid Ads
Tools Used
WordPress
HubSpot
Webflow
Canva
Basic Adobe
Klaviyo
HubSpot
Ahrefs
UberSuggest
SEMrush
Moz
Google Analytics
Hotjar
Google Search Console
Looker Studio
UberSuggest
IconoSquare
Instagram Analytics
Facebook Analytics
Google AdWords
Looker Studio
Asana
Key Results
Created 223 1,000+ word blogs and landing pages.
Increased on-page SEO score to 98.
1,104.19% increase in Unique Monthly Visitors over 4 years.
158% increase in Newsletter sign-ups.
Ranking for 9,310 organic keywords.
Generated 4,823 backlinks.
117% increase in Domain Authority.
