Zwift
Zwift is a virtual cycling and running world where you can train and compete with others indoors.
Project Goals
Cover four women’s stories for Women’s History Month on the Zwift blog to showcase how resiliency is necessary for endurance sports. Tell the stories of Kittie Knox, Eileen Gray, Kathrine Switzer, and Billie Jean King of how they faced sexism, racism, wage inequality, body shaming, and assault and overcame it all.
Target Audience
Women athletes during Zwift’s Women’s History Month on Power of the Pack Rides, weekly workouts, and Tuesday podcast rides.
Strategies Used
Research
Content Writing and Editing
Narrative Storytelling
Tools Used
Asana
Google Docs
Key Results
Produced four 1,000-word blog posts for Zwift to use to their discretion during Women’s History Month.
Completed project two weeks before deadline with only one edit.
