Origin
Origin is an online booking and guide scheduling platform built specifically for outdoor tour guiding businesses to help them manage bookings, staff, and marketing.
Project Goals
Manage Origin brand by connecting with clients and prospects through email marketing, social media, newsletters, and content marketing. Conduct customer surveys for marketing, brand management, and brand loyalty research. Maintain consistent messaging, voice, and tone across social media, copy, emails, and within the system.
Target Audience
Current Origin clients and owners of SMB outdoor guiding businesses looking to streamline their booking and guide scheduling system.
Strategies Used
Research
Content Strategy
Reporting and Analytics
Email Marketing
Social Media
Content Marketing
Brand Management
Tools Used
Klaviyo
HubSpot
IconoSquare
Instagram Analytics
Facebook Analytics
Canva
WordPress
Webflow
UberSuggest
SEMrush
Ahrefs
Google Analytics
Google Search Console
Looker Studio
Google AdWords
Key Results
Generated 35% more demos booked in 2023 vs 2022 while spending 21% less on marketing and advertising.
1,104.19% increase in Unique Monthly Visitors over 4 years
2021-2022: 537% revenue growth
2022-2023: 94% revenue growth
840 clients in 4 years
800 emails sent over 4 years
2,782 followers on Instagram
366 followers on Facebook
220+ blog posts and pages created
